ICG Selects Nominees for the Maxwell Weinberg Award for Motion Picture Publicity Campaign

14 Jan 2026
The Publicists of the International Cinematographers Guild (ICG), IATSE Local 600, have selected nominees for the Maxwell Weinberg Award for Motion Picture Publicity Campaign. Publicists Cynthia Swartz and Pamela Golum to receive special honors.
2026 MP Nominees for ICG Publicists Awards

HOLLYWOOD – The Publicists of the International Cinematographers Guild (ICG), IATSE Local 600, have selected nominees for the Maxwell Weinberg Award for Motion Picture Publicity Campaign. The winner will be announced during the 63rd Annual ICG Publicists Awards on Friday, March 13, 2026, at the Beverly Wilshire Hotel in Beverly Hills.

The Publicists of the ICG have also named two special award honorees. Cynthia Swartz will receive the Bob Yeager Award for Community Service and Pamela Golum will be honored with the Henri Bollinger Award for Special Merit.

The nominees for the 2026 Maxwell Weinberg Award for Motion Picture Publicity Campaign are:

  • 28 Years Later – Sony Pictures Entertainment
  • The Housemaid – Lionsgate
  • KPop Demon Hunters – Netflix
  • Lilo & Stitch – Walt Disney Studios
  • Mission: Impossible – The Final Reckoning – Paramount Pictures
  • Sinners – Warner Bros. Pictures
  • Wicked: For Good – Universal Pictures

During the luncheon ceremony, Swartz will be presented with the Bob Yeager Award, which honors a member who has distinguished themselves through contributions beyond publicity in service to the greater good. The award honors Swartz’s longstanding political activism and her commitment to empowering colleagues throughout the industry. The founder of Strategy PR/Consulting, Swartz is widely recognized for her award-winning campaigns for such films as The Hurt Locker, Pulp Fiction, The English Patient, and Lady Bird.

The Henri Bollinger Award recognizes a person who epitomizes the definition of special merit in the field of entertainment. This year's recipient, Golum, has spearheaded publicity for Dick Wolf's Wolf Entertainment since 1994, which includes the branded series, OneChicago, and the FBIs and the new series CIA. She is also a founding member of The Lippin Group, a prominent independent public relations and marketing firm, formed in 1986, where she has represented numerous high-profile clients over the years.

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