
HBO Max, Facebook and PwC: How to Re-Engage Audiences
11 May 2020
The second episode of the weekly, virtual series “Rebooting the Entertainment Industry,” sponsored by PwC and Ad Council, will stream on Tuesday, May 19 at 10:00 am PT featuring Katie Soo, SVP, head of growth marketing, HBO Max; Lori Driscoll, principal, marketing & sales transformation, PwC; Jennifer Howard, group director, entertainment, technology and connectivity, Facebook; and Megan Wahtera, SVP, Content Marketing & Media Fox Entertainment. The episode will explore thoughtful audience engagement practices in response to the public’s anxiety surrounding COVID-19.